![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2NvesajOkapAHETnzQqbxqtVDpu6L1y8JgySj9AG6PTHQKEZymsniWRpl7UaN5jXgRPf5L1iRrEStyVuzCQZtDyQR9CDaewLtH27H-NR17oecKis3gG6F6rPemv9ELBLE5R3JC57RrYzG/s400/itunes_cloud_ogrady.jpg)
Apple used today’s WWDC keynote address to announce a brand new service called iTunes Match - which was also referred to as “iTunes on the cloud.”
iTunes Match will scan your iTunes Library and match songs to an upgraded, 256kbps AAC DRM-free file on Apple’s iCloud server. The service will cost $24.99 per year but it remains to be seen what will happen if you stop paying the annual subscription fee.
Apple touted ‘Match as a huge advantage over competing services from Google and Amazon, because while they can take “weeks” to upload your library, iTunes Match takes “just minutes.”
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCy5TuYgXW3hLbIEMGeGkcQlEukIk21-7eMvfFH7cbSyz1Yqppchmu9Q7630K-_5d6F-4CVVStb10KWxmsk4V5TdFO6pIaJ9p3elOV1g7yMc-vtrzD4A7EFjS8r1nKUGuBxXUf2Zq9BqmT/s400/itunes-match-1.jpg)
Apple also touted the service as having the “same benefits as music purchased from iTunes.” Presumably this means that you’ll be able to re-download tracks and see your music history on all of your devices.
Update: Apple has updated its iTunes Terms and Conditions — presumably to address all the new cloud features.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7sYYym4CjxfhkzQCLRdfWfl_cgEThKnhugymyl7yP_DdvvJf4mHN04QnmYuInmSsSCMvIwFVCwDE2cph_hfI-2brzbqvfbgVnKJkPm0qq50QloQYKtsq-lYtoMPxxHnDy3RNgDHUFYRU_/s400/itunes-match-2.jpg)
Update2: Apple has posted it’s iCloud features page.
Update3: Sadly, iTunes in the Cloud doesn’t allow streaming of music to your devices, like Google and Amazon do. Deal breaker?