comScore Inc. announced the launch of Device Essentials which is a new service that reports digital traffic as per devices ranging from computers and mobile phones to e-readers and gaming devices. Using this service, analysis traffic pattern from different devices was made in thirteen different countries including India, which showed that 7.4% of traffic comes from iOS devices while Android follows with 6.5%
iOS managed to grab the cake when it comes to traffic in India, but this is mainly due to the contribution from iPad users with a whopping 4 % and also 0.6% contribution from iPod Touch. When it comes to mobile phones Android is way ahead of iPhones with 6.0% and the latter at 2.8%. Though there are Android tablets are available in India, only 0.5% traffic comes from these devices which clearly shows that Android tablets are not very popular among consumers.
