A lot of accidents happen every day due to texting while driving. People know the fatal results but still they do it. BMW has now taken a bold step to perform corporate social responsibility and has decided to launch an ad campaign “Don’t Text & Drive” so that it can create awareness among people for not using a cell phone when they are driving.
According to a research by National Highway Traffic Safety Administration almost 6000 people died in car crashed because of distracted driving and more than 87% of youngsters admit that they do texting and use cell phone when they are driving. These figures are surely not good and this habit needs to be changed. BMW we all know is one of the most favorite cars worldwide and people of every age group love this car and want to drive it for at least once in their life. Therefore, BMW has now decided to launch ad campaigns in which it will target this issue and will create awareness among people for not doing such act.
These commercials by BMW will be soon visible on TV and Magazines and they are hoped to create a lot of difference in the current situation. Cell phones have become a major part of everyone’s life. They have become a necessity but people should stop using them when they are driving. It is a great step by BMW and other automobile companies should also come up with such ad campaigns and promote the cause “Don’t Text & Drive”.
Not only automobile manufacturers but every person should individually contribute to this cause. He should tell others not to use a cell phone while driving and should himself avoid doing such an act. So, if you love your family and you are concerned about their safety then say good bye to you mobile phone when you are driving.
