Ford India had started working on the production of Ford's most popular sedan car four door Fiesta at the manufacturing unit in Maraimalai Nagar, near Chennai. This Chennai based facility is spread over 172,175 square metre and its the sixth Ford facility in the world along with the facility at Nanjing, China; Cologne, Germany; Valencia, Spain; Cuautitlán, Mexico; and Rayong, Thailand. Michael Boneham, president and managing director, Ford India commented that company is very enthusiastic to roll-out latest premium sedan Ford Fiesta from its Chennai facility, and will emerge as India's regional manufacturing hub. He also added that Ford is looking to bring new products to India within coming years.
Furthermore, Boneham commented that Ford Fiesta set a standard in the sedan segment as it features with a world class fuel efficient technology and have a very great design. It is assumed that this new Ford Fiesta will deliver a excitement and individuality for which Indian customers are looking for in their sedan car. With respect to enhance the sales and export growth plans in India Ford had recently made an investment of USD 72 million at the facility at the Maraimalai Nagar plant. This enhancement programme is supposed to be ended in mid-2012 and after that the production capacity will increase from 250,000 to 330,000 units per year.
All new For Fiesta features a fully integrated stamping line, body shop, trim and final process area and composed of an advanced 1.5L Ti-VCT petrol and Duratorq TDCi diesel engines. With the use of this petrol engine Ford achieve a fuel economy of 17Kmpl and 23.5 Kmpl with its diesel engine. The entry of new sedan Ford Fiesta strike as an subsequent to a series of global introduction that started in Europe and moved around the world. Ford Fiesta reached a sale of over one million globally since after its launch. Fiesta features a world class safety standards, a cruise control, connectivity that includes voice control communications with Bluetooth, and automatic climate control. Ford Fiesta price is yet to be disclosed. Yet it is assumed that this all new Ford Fiesta will be available by the end of this year.
