Sunday, July 24, 2011

London 2012 Film Sets New World Record

The Tate Movie Project’s 'The Itch of the Golden Nit' has entered the record books ahead of being screened across the UK to celebrate Open Weekend 2011
A part of the London 2012 Cultural Olympiad, the film project has achieved a Guinness World Record for the most individual contributions to an animated film, with a total of 1,897 people selected for involvement in the process.

The film, which premiered in Leicester Square in June, was made entirely by and for children. Thousands of drawings, sound effects and story ideas by young people from across the UK make up the innovative half-hour animation, with ideas generated in workshops and submitted to an online film studio. In total, more than 34,000 children submitted ideas to the project.

Cultural Olympiad Director Ruth Mackenzie said: 'The success of The Tate Movie Project is phenomenal; thousands of young people across the UK have been developing skills through animation workshops and digitally through the website. The announcement today of this wonderful cast and story is thrilling – congratulations to everyone.'

'The Itch of the Golden Nit' will be shown in Trafalgar Square and at Live Sites across the UK on Saturday 23 July 2011 as part of Open Weekend, while an exhibition about the project is running at Tate Modern until the end of August.

The film was funded by Legacy Trust UK and BP, with additional support and resources from the BBC, and brought together by Tate and Aardman Animations.